Optimizing Your Website to Show Up for Local Searches
By now most population have figured out how to get into the maps section of major quest engines and even how to set up pay per click campaigns. The challenge is ranking organically seems to be a mystery that few small businesses can solve. The rules change so fast and unless you work for an Seo firm you are not likely to be able to keep up. The good news is that though the rules that govern most quest results are ever evolving, there are some very basic things that anything can do to show well for less contentious local quest phrases, like "plumbers in Raleigh, Nc" or "personal trainer Memphis, Tn."
Optimizing Your Website to Show Up for Local Searches
The first and most foremost thing that every site owner must do is ask himself "what would I type if I were searching for my kind of business?" Then take that phrase and make it the title tag of your home page. This nothing else but takes about ten seconds and if you don't do it you can pretty much kiss your rankings goodbye. Yes, it's that foremost and if you can't do it, get your webmaster to do it. Further, you should do the same thing for all of the pages on your website, only use dissimilar title tags and make sure they are in line with what you talk about on each corresponding page.
The next thing you want to do is start building links to your site, and if possible use a set of about 20 or so anchor text links. anything you do, don't use the same text or you risk being penalized. If you are not sure what anchor text links are then I very propose researching it. One way to build links is to ask friends that own websites to link back to your (preferably off their home page) website. You can use paid directories but try and make sure that they are relevant to your firm and don't waste time adding a link if the site makes you link back to their website. The quest engines are not that brainless and it doesn't look natural at all.
You should also write a press release from time to time talking about new stock roll outs, expansions and so forth. Of course, make sure to add a link back to your site into the press release and use lots of commerce keywords. Expect to pay at least to issue it, but it commonly gets picked up by a lot of sites so it an excellent investment.
Finally, make sure you have lots of relevant content and keywords on every page of your website. Try to add a minimum of 500 words on each page. If you work in many surrounding cities then consider using city exact content on each page. For example, if you own a cafeteria guide that covers four cities one title tag might say "Virginia Beach cafeteria Guide" and the other may say "Chesapeake Seafood Restaurants." It's also a great idea to write a125 word piece about the city and add it to the bottom of the page.
It is possible to get high rankings without any link building, but that will depend on how much competition there is and how many population know this kind of information. One thing to keep in mind, if changing the title tags and adding content doesn't get the job done the you will have to do some link building, but don't get suckered into the scam offering to build you 1,000 links for all at once. Do it naturally, and one at a time. Links act as votes and the more "quality" links you have the better. If you have a ton a junk links pointing to your website you will nothing else but lose some or all of your ranking. Regardless, failure to know the aforementioned is failure to have an internet presence.
It's not adequate anymore to just do print advertising. In fact, if you were only going to use one form of marketing there would be a strong consulation that the internet should be it. If you're not fully convinced, think about what you're doing right now.
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